'Julius was founded in 2001 by designer Tatsuro Horikawa as an art project to present audio and video presentations and art shows. The label grew from there becoming a full fledged fashion project that coincides with artistic endeavors from Horikawa. Black is the base for all creations in the Juluis line, and most clothing does not branch out much further. The idea of madness and grief that black symbolizes often appears in Horikawa’s work in the form of drooping strap, narrow legged pants, and heavy boots. The collections take their cues from recent developments in goth fashion but with more mature, upscale clothing as its base, including trenchcoats, tuxedo jackets, and slacks. Because Julius began as an art project, the clothing is a secondary aspect, changing annually to reflect the direction in which Horikawa takes the label.' -- Virtual Japan
For his fall-winter 2010 collection entitled GOTH_IK, designer Tatsuro Horikawa searched into the roots of Gothic culture - not what it is known as nowadays, but what it once was. “People tend to forget that gothic culture doesn’t just encompass music or interest in a occult, but also architecture, literature and art”, he explains. “Black is the color of complete and utter grief, and redemption through atonement. It represents the madness hidden in the shadows.” This view is a kind of existentialism – the idea that we alone are responsible for our fate and carry the full burden of responsibility for our actions, and thus must bear witness to the world’s evil.' -- Planet Magazine
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