Exclusive Designer Interviews: Fleur't

Eve's Apples presents a new series of designer interviews. To kick off our exciting interviews with some of your favorite lingerie designers, we're bringing you Nancy Yoo, Owner and Designer of Fleur't, who abides by the simple belief of making "flirty, feminine lingerie that fits and feels good."

Fleur't, known for comfortable, lacy lingerie, shows its top selling bralettes & panties, above.

Fleur't is one of my favorite brands for the simple fact that once I put on the lingerie, it's so soft and supple that I never want to take it off. In coquettish lace and flirty details, wearing Fleur't lingerie makes me feel utterly divine. Read my interview below with Nancy about her philosophies and inspiration behind Fleur't.

Eve: What was your inspiration to become a designer?

Nancy: I was in graduate school studying for my Ph.D. in literature and though I was in an intellectually stimulating environment and surrounded by amazing people, I felt like I needed more a creative outlet. At that time I had a friend who as a graphics designer who felt the same way. We decided to start a lingerie company together. That didn't last long but I was hooked.

Eve: Who or what is your greatest design influence?

Nancy: I am into the beauty of clean lines and organized but also dreamy and magical spaces, intellectually, spiritually and emotionally. So I get my "feelings" about my designs and designing in general from looking at photographs, art, and especially natural forms that appeal to that sense in me. I also get a lot from stories.

Nancy Yoo, Owner & Designer of Fleur't

Eve: If your designs made one statement what would they be?

Nancy: Life is dreamy and magical.

Eve: What was your biggest obstacle in starting your business?

Nancy: Lack of financial and business knowledge.

Eve: What is your greatest reward/joy in designing or your business?

Nancy: Feeling like I can express some sense of myself and the world in my designs and also that I can bring beauty and specialness into other people's lives.

Eve: Who is your favorite designer?

Nancy: I like beautiful, functional but feminine clothes. Chloe, Vanessa Bruno, Catherine Malandrino, Thakoon, Philip Lim all appeal to me.

The Lulu bralette, $35, above, favored by Lingeristas!

Eve: What is your favorite quote that you live by?

Nancy: I don't have one. But I do like to remind myself every day that my life is fun, effortless and full of creative joy. When things get really tough which they do all the time) or when I have to do things with my business that I don't like (read: sales and bills), actively thinking this and actually speaking it helps me feel more connected to myself, my life and my business.

Eve: What is your favorite piece that you designed? Why?

Nancy: It's funny because my favorite designs are usually the ones that haven't sold well! I love wearing a ruched back bikini that we made out of beautiful stretch burnout stripe from Austria. It's just sexy and fun. Also, there is a lace bralet that we stopped selling two years ago made out of a chantilly stretch lace with lace straps that feels so romantic. I just re-discovered and can't stop wearing it.

Eve: What is the most important piece of advice when trying on/wearing lingerie/bras/swimwear?

Nancy: Make sure that whatever you're wearing fits you well and makes you feel beautiful and special without constricting the physical and energetic flow in your body. This means getting connected to your physical and spiritual self, not always easy but well worth the effort.

Eloise Lace Thong Panty, $35

Eve: What is the one piece of lingerie/swimwear that you can’t live without?

Nancy: Sexy panties.

Thank you Nancy for the interview!

For more about Fleur't and to see the latest Spring & Summer Bras, click on Fleur't Lingerie. You can also visit Fleurt's website directly at: www.fleurtlingerie.net.

Interview by Candace Rose: Eve of Eve's Apples Lingerie Specializing in Fitting Small Busted & Petite Women

Thank you to Candace Rose, who interviewed Eve and posted this article interview on March 18, 2011! Below is the interview Candace conducted.

"How many of you women are unhappy with your cup size? Do you wish you were a different size? What if I told you you're probably larger than the bra you've been wearing, especially if you have wide set breasts. Would you believe me?

I recently had the pleasure of speaking with Gayvin Powers, (aka: Eve), owner and founder of Eve's Apples Lingerie, which specializes in bras for small busted and petite women. Powers shared that 'many women have different individual cup sizes, many women just have wide set breasts and traditional bra measuring doesn't always work.' I asked Gayvin what inspired her to open her lingerie boutique and she mentioned that a 'fitting at Rigby & Peller in London where the Queen gets fitted was my inspiration. They can tell what size you are bare breasted and they don't measure you. I wanted to design lingerie for small breasts but didn't launch due to my trip to London. It was eyeopening to women's bra sizes and made me think further on style and sizes for small busts.' It's very common for 'shallow breasted women to think they're a AA, but many are actually larger. 90% of women that take our online bra fitting have wide set breasts.' I was also intrigued to learn that 'most women are wide set and that many women who are athletes think that they are A cups but are actually larger.' The easiest quick fit for this situation is to "go down a band size and up a bra size."

To measure your bust properly, Gayvin uses band, cup and individual breast measurements along with assessing body type, breast shape, breast placement and current bra issue. When getting fitted at Eve's Apples they 'like to ask what size you currently wear to see if your band or cup size is correct.' Eve's Apple Lingerie website goes into great detail on how you should measure your breasts which is very easy. All you need is a bra without underwire, measuring tape and you are set! Owner Gayvin will go over your measurements and contact you with your correct bra size. By completing your online consultation you will qualify for free shipping on your first purchase.

When searching for a bra for small busted women it's important to know 'contour bras are not recommended for small busts unless its a petite bra or you have full breast tissue. Nudes are perfect when wearing a white t-shirt. If wearing a one shouldered top - convertible bras are best and give a really a good fit or try a strapless bra.

Eve's Interview Recommendations:

Wacoal Convertible Bra (8 Bras in One), $49.

The Little Bra Company Sascha Convertible Strapless Bra, $64

Timpa Duet Lace Demi Cup Bra, $33.

If you enjoyed this interview, read more with Candace Rose. She has some fabulous designer interviews and insights in the fashion industry! You can find her at: http://candacerose.typepad.com/.

Be sure to visit:
Eve's Apples Lingerie on the web: http://evesappleslingerie.com
Eve's Apples Blog: http://evesapples.blogspot.com
Eve's Apples Twitter: http://twitter.com/eveslingerie
Eve's Apples Facebook: https://www.facebook.com/evesapplesintimates

Eve Interview: It Turns Out Size Doesn't Matter

Thanks to Chickago for posting an interview between Alex and Gayvin, owner of Eve's Apples!

Gayvin Powers is the founder of “Eve’s Apples,” a website that sells luxurious lingerie for small-breasted women. http://evesappleslingerie.com Gayvin, like many of us small-breasted women, waited patiently to fill beautiful voluptuous cups. When they didn’t grow…enough…she was determined to find a bra that fit small-breasted women from sizes 28AA-36B and 32C. Now with “Eve’s” help, we can celebrate our natural shapes and finally feel sexy.


Does size really matter? Gayvin explains, men love all shapes and sizes but they truly find confidence to be the most attractive trait. I asked Gayvin, if you could help a woman struggling with insecurities about her breast-size what would you tell her?...

For the complete interview, click on It Turns Out Size Doesn't Matter.

Chickago is an exciting website dedicated to empowering women in health, beauty, and lifestyle in the Chicago area. For more information on Chickago, go to www.chickagoan.com

Eve's Apples Celebrates 400th Post

Today marks the 400th post that we've published here at Eve's Apples!

Thanks to all of our dear Lingeristas, who have followed us all these years. And, if you're new to Eve's Apples, "Welcome!"

We love bringing you the latest lingerie, advice, tips, videos, fashion shows, images as well as lingerie retrospectives from the past, bringing it all together to help you look and feel your best. In other words, we love help you "Celebrate Your Inner Eve."

For the last couple of years, people have asked me, "What does it mean to 'Celebrate Your Inner Eve?'" Simply, it means "to embrace all aspects of being a woman, the sweet, the smart, the sassy, the savvy, and the seductive with confidence."

We look forward to bringing you more lingerie information, highlights, and tips!

Until then, stayed tuned as we get ready to launch our new online boutique this holiday season, specializing in gorgeous, fashionably functional lingerie for smaller breasted women.

http://www.evesappleslingerie.com/

Making the Most of Your Assests: How to Fit a Bra

Eve recently interviewed Emily Lau, Owner and Designer of The Little Bra Company, specializing in lingerie for small busted and petite size women. Click on the video below to see Emily give her tips on getting the best fit and talk about "pushing your ba-goods forward."

EVE'S APPLES VIDEO: MAKING THE MOST OF YOUR ASSESTS