Interview by Candace Rose: Eve of Eve's Apples Lingerie Specializing in Fitting Small Busted & Petite Women

Thank you to Candace Rose, who interviewed Eve and posted this article interview on March 18, 2011! Below is the interview Candace conducted.

"How many of you women are unhappy with your cup size? Do you wish you were a different size? What if I told you you're probably larger than the bra you've been wearing, especially if you have wide set breasts. Would you believe me?

I recently had the pleasure of speaking with Gayvin Powers, (aka: Eve), owner and founder of Eve's Apples Lingerie, which specializes in bras for small busted and petite women. Powers shared that 'many women have different individual cup sizes, many women just have wide set breasts and traditional bra measuring doesn't always work.' I asked Gayvin what inspired her to open her lingerie boutique and she mentioned that a 'fitting at Rigby & Peller in London where the Queen gets fitted was my inspiration. They can tell what size you are bare breasted and they don't measure you. I wanted to design lingerie for small breasts but didn't launch due to my trip to London. It was eyeopening to women's bra sizes and made me think further on style and sizes for small busts.' It's very common for 'shallow breasted women to think they're a AA, but many are actually larger. 90% of women that take our online bra fitting have wide set breasts.' I was also intrigued to learn that 'most women are wide set and that many women who are athletes think that they are A cups but are actually larger.' The easiest quick fit for this situation is to "go down a band size and up a bra size."

To measure your bust properly, Gayvin uses band, cup and individual breast measurements along with assessing body type, breast shape, breast placement and current bra issue. When getting fitted at Eve's Apples they 'like to ask what size you currently wear to see if your band or cup size is correct.' Eve's Apple Lingerie website goes into great detail on how you should measure your breasts which is very easy. All you need is a bra without underwire, measuring tape and you are set! Owner Gayvin will go over your measurements and contact you with your correct bra size. By completing your online consultation you will qualify for free shipping on your first purchase.

When searching for a bra for small busted women it's important to know 'contour bras are not recommended for small busts unless its a petite bra or you have full breast tissue. Nudes are perfect when wearing a white t-shirt. If wearing a one shouldered top - convertible bras are best and give a really a good fit or try a strapless bra.

Eve's Interview Recommendations:

Wacoal Convertible Bra (8 Bras in One), $49.

The Little Bra Company Sascha Convertible Strapless Bra, $64

Timpa Duet Lace Demi Cup Bra, $33.

If you enjoyed this interview, read more with Candace Rose. She has some fabulous designer interviews and insights in the fashion industry! You can find her at: http://candacerose.typepad.com/.

Be sure to visit:
Eve's Apples Lingerie on the web: http://evesappleslingerie.com
Eve's Apples Blog: http://evesapples.blogspot.com
Eve's Apples Twitter: http://twitter.com/eveslingerie
Eve's Apples Facebook: https://www.facebook.com/evesapplesintimates

"Size Up The Web" on EverBeautiful!

Thank you to EverBeautiful.com on posting about our "Size Up The Web" Campaign!

"Eve’s Apples Lingerie – Traditional bra fitting systems don’t work for small breasted women, says Eve of Eve’s Apples Lingerie. To help petite-busted women find their true size and the best fitting brands, Eve’s Apples Lingerie launched a campaign this past January that will run through the end of year. They invite visitors to their site to “Size Up the Web” for a complimentary online bra fitting.

The goal? To get small-breasted women everywhere to experience a bra fitting designed just for less-busty ladies, regardless of body shape. An online bra fitting, you ask? How could it possibly be accurate? “Our complimentary online bra fittings work for small-busted women of all body types – tall, short, broad or slim,” says Eve. “Women do their own measurements in the privacy of their home, then we review each submission personally and determine her true bra size based on all of the factors – not just chest circumference and breast size.” Expanding upon their commitment to help small-busted women feel as alluring as their busty counterparts, Eve’s Apples Lingerie believes the Size Up the Web campaign will:

*Help women look and feel their best in bras that both flatter and fit comfortably
*Increase the number of women who get fitted professionally by offering an at-home solution
*Minimize the hassle, cost and delay of returns for the wrong size, and
*Identify the brands that specialize in small bras and offer hard-to-find sizes

Eve is currently developing a patented bra-fitting system just for small-busted women that can be utilized without the help of a professional. Look for it to be released in late 2011. For more information – and to find your perfect bra size – visit Eve’s Apples Lingerie."

For a limited time, women who get fitted online with Eve's Apples get FREE SHIPPING (domestic) on their first order. Go to Eve's Apples and see why women all over the world are excited for a bra fitting!

For more information about EverBeautiful, go to www.EverBeautiful.com.

Most of all, feeling good starts with you! "Celebrate Your Inner Eve" Today!

xo

~ Eve

Marie Claire Weighs in on Small Busts

We're delighted to see that Marie Claire is commenting in on small busted women too! Below is the online article published on September 3, 2010 in response to the New York Times running "For the A-Crowd, Minimal Assets are a Plus."

By Maura Kelly

Did you guys see the story in yesterday's New York Times about the latest trend — small breasts? According to the article, it's cool these days to have tiny tits. As Elisabeth Dale (née Squires), who wrote Boobs: A Guide to Your Girls, told the Times, there has been "a huge surge in Web sites and online retailers that specialize in smaller bra sizes in a very empowering way." (Check out evesappleslingerie.com, for example.) The Times writer goes on to say: "These days, it's not uncommon for women with modest busts to flaunt what little they've got with a deep V-neck cut or a halter top." She also notes that there are a number of Facebook groups peopled by flat-chested and small-breasted women who are proud of their barely-there mammaries.

(Along somewhat similar lines, The Daily Beast recently ran a story about all the celebrities who were so unhappy with the size of their boobs after they got implants that they decided to have them removed.)

I myself have B-cups only on very good days (i.e., days when I stuff some socks down there). These come in handy when I exercise, because they mostly stay put — though I prefer jogging with a sports bra, I could get away with just wearing a tight tank top. But I do often wish I had bigger boobs, because I think they'd make me look better in lots of outfits — particularly dresses and skirts with tight tops.

But the dudes I've dated seemed to think my A-sized boobs were A-okay. One guy said, for instance, "They fit pretty well in one hand — anything bigger would just be wasted."

Is there anything much better than that to be said on the topic? I don't think so.

Nonetheless, I asked a few of my male friends to weigh in on the question: Does size matter when it comes to breasts?

Friend No. 1: BIG BOOBS ARE MOSTLY VISUALLY APPEALING
"I've noticed that the greatest thing about bigger breasts is that they can make a woman look great. They're not bad to touch, either, but I do think the main appeal is aesthetic. That said, an attractive woman with smaller breasts can be hot, too."

Friend No. 2: SMALL TO NONEXISTENT BOOBS ARE BEST IN ALL RESPECTS
"I don't know how to explain this, but I like small to nonexistent breasts best to look at it, and to touch. I don't like big ones at all."

For the more friend responses and the complete article, click on Eve's Apples in Marie Claire.

For information about Kate Hudson, click on Past Eve of the Month.