Massive closings of Mrs. Winners were reported in October, 2010. The company posted this statement on its website on October 19, 2010:
"To our valued customers: We have been forced to close a number of our Mrs. Winner’s company-operated restaurants which have long been operating unprofitably. The surviving core of 16 company restaurants, along with our 15 franchised restaurants, combine to provide us with a profitable base from which to retrench and to retool the Mrs. Winner’s brand. After years of battling so many problem locations, we can now finally focus on opportunities and not just problems. And we will do so with a renewed focus on restoring and rebuilding Mrs. Winner’s. We have an action plan that includes new and exciting products in addition to the proud staples of our past. Please know that Mrs. Winner’s is not going away. Instead, know that better days are ahead. We may be a smaller brand, today than yesterday; however, that will allow us to be much more nimble and proactive in introducing the new products, new design and, other initiatives in the pipeline.
Now I couldn't find the statement on the official Mrs Winners website and calls were not returned. So I guess I will have to get my super cinnamon swirl somewhere else.
-AL
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