Wednesday, February 4, 2004

Reinventing the Egg...or How to Lay One Madison Avenue Style

Vegetarian Eggs?

During a recent trip to a local supermarket a new product caught my eye. Packaged in clear plastic trays and nestled among the other paper and foam containers was something labeled "Vegetarian Eggs". Priced at $3.24 a dozen these were no mere eggs, rather the label announced proudly that these eggs were laid by hens to which "No animal by-product will ever be fed", therefore by

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