Elin Kling has since 2007 been running Scandinavia’s largest fashion-blog – Style by Kling.
Style By Kling has won several awards, both for the blog and for the web-tv show – inspired by the blog. She started her career as fashion-editor at the lifestyle-magazine SOLO. After that she’s been fronting the fashion-department of Sweden’s second largest daily newspaper Expressen. During that period Sweden’s largest TV-network, TV4, hosted her blog. In 2009 she was the head stylist for Swedish IDOL, and in 2010 she became a household name when she competed in “Dancing with the stars”.
Today Elin Kling is working as Fashion Director at her own fashion magazine STYLEBY, founded by Sweden’s largest media-house Bonnier. She is also the first fashion-blogger in the world to be launching her own collection for H&M. The exclusive and unique collaboration will launch in spring 2011.
Elin Kling is also the founder and partner of Fashion Networks – Sweden’s largest online fashion community, which she runs together with partner Christian Remröd. They are also the founders of NOWMANIFEST.